Topic 3: Developing your online professional profile

With the digital world evolving, many people across the globe is relying heavily on the use of social media platforms, even I have to admit that I’m a culprit too. Due to this, the use of the web has definitely break through the traditional methods of looking for a job through newspapers or advertisements.

Photo Credit: StaffingStream via Google

Screening of applicants through social media:

Employers look for prospective employees through the use of social media platforms and this led to the importance of having to develop an authentic online professional profile. With regards to single or multiple online identities, it will be effective for individuals to make use of their identities to brand and market themselves and create an online presence for themselves.

Photo Credit: UnderCoverRecruiter via Google

This image and video above has definitely proven a point of how critical it is for us to manage our identities carefully and professionally in order to not lose a good opportunity for a prospective job. That one post, tweet or photo can just ruin everything for good.

So how do we develop an authentic professional profile?

Based on Neil’s article about online profiling, one of the most important step is to Google your own name and see what can be found. You remove any information or content that is inappropriate or that can tarnish your reputation.

Another one key point that was mentioned in the google hangout earlier on, was to keep your usernames used across your different profiles to be consistent and appropriate. You wouldn’t want to be using an email account that says, especially when your email account is usually the first or second point of contact for applying a job.

I strongly encourage to build an online professional profile through the use of LinkedIn where you can establish your profile for job recruitment purposes. Taking into mind that it is best to not include all the abilities and skills you obtained but only mentioning those you’re best at. Another tool that can be use is through blogging, where employers are able to view the way you write and speak out, it acts like a form of portfolio.

To conclude, I feel that the online identities and professional profile we create and manage have to uphold our integrity and professionalism by putting ourselves in the shoes of an employer’s point of view. Of course, what we post have to be honest and reliable information and not of fictitious information we came out ourselves. Through this way, we will then be able to develop an authentic professional profile.

(414 words)


Deering, S. (n.d.). How employers use social media for talent attraction in 2015. Retrieved from Undercover Recruiter:

Harris, L. (2014, March 13). Using social media in your job search. Retrieved from University of Southampton (MOOCS):

How blogging can help you get a job. (2014, October 28). Retrieved from TheEmployable:

How do I build a professional profile? (n.d.). Retrieved from Monster:

How employer use social media to screen applicants. (n.d.). Retrieved from Undercover Recruiter:

Job Hunting: How to promote yourself online. (2013, December 18). Retrieved from BBC:

Matt. (2014, January 8). Curating your online profile. Retrieved from Neil’s Recruitment Co.:


8 thoughts on “Topic 3: Developing your online professional profile

  1. Hello Jun Ning,

    Interesting post and video!

    I agree that nowadays, majority of recruiters utilises social media platforms to identity, discover, recruit and learn about potential talents and applicants. As such, adopting an authentic online professional profile may be useful and beneficial.

    In addition, many recruiters have rejected applicants with inappropriate photos, contents and comments which may cost us excellent opportunities. Inappropriate tweets, posts and photos may ruin our efforts. Thus, we should be careful of contents that are being shared. Before applying for jobs, searching and managing one’s online identity will definitely be helpful.

    However, if we are to remove any content, are we still considered as authentic and truthful? Despite clicking the delete button, they will not be permanently removed. What if they are being retrieved by future employers? It will leave a bad impression as well. What do you think?

    Hope to hear from you soon



    1. Hello Constance!

      Thank you for your valuable feedback!
      In regards to your question, I feel that by removing any content, we are still regarded as being authentic and truthful.
      Yes those content that were deleted may have chances of being retrieved back, however, I do not agree to your point about leaving a bad impression.
      By removing the content proves that we are concerned with what we did previously, I mean there are definitely times when we were all once young and foolish, don’t you agree? By removing those content may probably prove that the individual is taking more responsibility over his/her own profile. I believe employers who are understanding enough or more open-minded will be able to understand this point of view.
      But of course, it is up to the employer to judge whether the person is really more professional online and taking up more responsibility towards his/her job currently.

      I hope my opinions helps to clarify your doubt! Thank you once again, and look forward to more discussion in the future!


  2. Hi Jun Ning!

    Nice reading your post and I agreed on some of the points that you made like be consistent when you are creating your own profile and have a proper email address and not like which you may regret later when you enter the working world.

    However, I have some thoughts about you saying to only post good things about yourself and whether this is still being authentic in your online professional profile because you are only showing one side of yourself and also if LinkedIn and Blogging are suitable for everyone to use to establish their professional profile. What do you think?

    Really nice reading your post and I hope my comment is helpful to you.


    1. Hi Andrea,

      Thank you for your constructive feedback!
      I’m sorry if there is any misunderstanding but I did not mentioned about only posting good things about yourself but I did mentioned “Taking into mind that it is best to not include all the abilities and skills you obtained but only mentioning those you’re best at.” What I meant was to not state every single ability or skill set you currently hold and only state those that you’re best at. This is to allow employers to be able to focus and design a job better for you.

      I believed LinkedIn is suitable for everyone since it acts like an online resume? I believed everyone out there owns a resume of themselves. But for blogging, it may or may not be suitable for everyone but it really depends on individuals. Blogging can be in different forms, for displaying art pieces designed by that individual as photographs like a portfolio, or the blog design can be coded differently from others to display a programmer’s skills. It doesn’t really have to be just words, depends on every individual’s capabilities. But definitely there are also other social media platforms that will be an aid for everyone out there to build their online professional profile.

      I hope my feedback is useful for you! Thank you again, and looking forward to the next topic with you! Cheers!


  3. Grim,Great work on the Comp Killers. The tone of your comments seems unusual. I like it; I think you serve your readers better when you editorialize and instruct a bit. Keep it up and have a great we02knd&#8e3e;


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