With the digital world evolving, many people across the globe is relying heavily on the use of social media platforms, even I have to admit that I’m a culprit too. Due to this, the use of the web has definitely break through the traditional methods of looking for a job through newspapers or advertisements.
Screening of applicants through social media:
Employers look for prospective employees through the use of social media platforms and this led to the importance of having to develop an authentic online professional profile. With regards to single or multiple online identities, it will be effective for individuals to make use of their identities to brand and market themselves and create an online presence for themselves.
This image and video above has definitely proven a point of how critical it is for us to manage our identities carefully and professionally in order to not lose a good opportunity for a prospective job. That one post, tweet or photo can just ruin everything for good.
So how do we develop an authentic professional profile?
Based on Neil’s article about online profiling, one of the most important step is to Google your own name and see what can be found. You remove any information or content that is inappropriate or that can tarnish your reputation.
Another one key point that was mentioned in the google hangout earlier on, was to keep your usernames used across your different profiles to be consistent and appropriate. You wouldn’t want to be using an email account that says email@example.com, especially when your email account is usually the first or second point of contact for applying a job.
I strongly encourage to build an online professional profile through the use of LinkedIn where you can establish your profile for job recruitment purposes. Taking into mind that it is best to not include all the abilities and skills you obtained but only mentioning those you’re best at. Another tool that can be use is through blogging, where employers are able to view the way you write and speak out, it acts like a form of portfolio.
To conclude, I feel that the online identities and professional profile we create and manage have to uphold our integrity and professionalism by putting ourselves in the shoes of an employer’s point of view. Of course, what we post have to be honest and reliable information and not of fictitious information we came out ourselves. Through this way, we will then be able to develop an authentic professional profile.
Deering, S. (n.d.). How employers use social media for talent attraction in 2015. Retrieved from Undercover Recruiter: http://theundercoverrecruiter.com/employers-social-media-talent-attraction/
Harris, L. (2014, March 13). Using social media in your job search. Retrieved from University of Southampton (MOOCS): http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/
How blogging can help you get a job. (2014, October 28). Retrieved from TheEmployable: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/
How do I build a professional profile? (n.d.). Retrieved from Monster: http://career-advice.monster.co.uk/searching-for-jobs/career-networking/how-do-i-build-a-professional-profile/article.aspx
How employer use social media to screen applicants. (n.d.). Retrieved from Undercover Recruiter: http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/
Job Hunting: How to promote yourself online. (2013, December 18). Retrieved from BBC: http://www.bbc.com/news/business-25217962
Matt. (2014, January 8). Curating your online profile. Retrieved from Neil’s Recruitment Co.: http://www.neilsrecruitment.co.uk/2014/01/curating-your-online-profile/