Coming to an end…

Leveraging on the growth of digitization in the modern society, it is important to integrate what we have learnt from the module to help “future marketers” like us to establish an online professional profile.

Building of my online professional profile

First of all, let’s compare my before and after self-test!

Self test

Establishing my LinkedIn Profile


I have created a LinkedIn profile as a start of my online professional profile as I believe LinkedIn is now widely used by many for career development and success. I have also included my previous job experiences, education and skills in my profile to further enhance my professional profile and presence.

Private twitter account

Private twitter

Public account for professional profile usage

Public twitter

Prior to this module, I actually do not have any much of a clear distinctions between my online identities. In support of having multiple online identities, I currently have 2 Twitter accounts for different usage. Moreover, my Facebook and Instagram accounts will be kept private for myself to share about my lifestyle to friends/family while my LinkedIn and WordPress accounts will be for public access for professional profile usage.


Tracing back to the several topics that I have learnt throughout the entire module phase, I have definitely picked up different skills and key points which I can integrate in my online identity and profile.


Through this module, I realized that blogging is a useful tool to portray ourselves and to create in-depth discussions among users online. I will continue to blog in the future by integrating and engaging specific topics that I will be learning from my future modules which I feel will be useful for marketing. This will act like an e-portfolio with traditional resume which will help me in the future where I can display it to my future employers during job interviews.


Other than that, I will be constantly updating my LinkedIn profile to manage my connectivity through channels and the people whom I follow in order to be able to keep my online network updated. With a broader and relevant group of connections, I will then be able to enhance my online self-branding presence and at the same time attract prospective job opportunities.

Photo Credit: BiggerPockets via Google

Consequently, I will always manage and maintain my online identities and profile professionally and ethically. One key aspect is to keep inappropriate content away from my online profile especially on my social media platforms e.g. Facebook and Instagram. Adding on to that, I will also watch what I post on my profiles after what I have learnt from freedom of speech. Of which, I would like to reiterate my stand on having multiple identities to keep a clear distinction between my private lifestyle profile and professional profile.

Overall, this module has taught me a great deal of different skills and knowledge which I can apply to improve my self-branding, online presence and online identities. It was really a very engaging module which I get to help and learn from my peers and professors.

(495 words)


Shin, L. (2014, June 26). How to use LinkedIn: 5 smart steps to career success. Retrieved from Forbes:



Topic 5: Summary & Comments

Going through this topic made me realized how lucky we are as users to be able to enjoy the luxury of getting free content online at the expense of the content producers.

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Clinton’s blog post identified about the changing mind sets of how people used to pay for content through “prints” but yet expecting everything online to be free of charge. This is indeed one harsh reality that many of us didn’t realized considering the fact that many users has took this for granted and continuously expects content producers to always publish their content for free.

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Siew Woon’s blog post has also enables me to learn more in regards to Open Education Resources (OER) and how it has helped many of the less privileged people to be able to have access to educational materials for free. However, I feel this is something that should be revised, considering the fact that it is supposed to help those who are less privileged, but what about those who can afford for the paywalls set by publishers? It wouldn’t be fair if those people who have higher income are also using OER for the sake of avoiding the paywalls.

Tracing back to my own post of how I mentioned that advertisers can work together with publishers, I realized that it will be more advantageous if advertisers provides target marketing towards the users who visits the publisher’s website. Understand the type of products/services that the audience may be interested in to effectively market to them. This works better compared to hard-selling their products/services to the users as it may come off irritating to them and reduces the chances of their visits to the publisher’ site.

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To conclude this topic, be it free content or chargeable content, both users and publishers should behave ethically online, by that I mean obtaining information legally and not abusing others’ work. Also, it is important for users to respect the professionalism of the publishers and their decisions in setting up paywalls or not. This helps to promote a positive environment online where people can learn and help the rest at the same time.

(353 words)

View my comments at Clinton’s & Siew Woon’s blogs.


Idadone, M. (2015, June 4). Can Media Companies Still Charge Readers For Their Content? Retrieved from Hubspot:

Jansen, J. (2010, December 30). 65% of internet users have paid for online content. Retrieved from Pew Internet:

Gross, G. (2013, April 19). Survey: Internet uses like targeted ads, free content. Retrieved from Pcworld:

Topic 5: Open access to online materials

With technology and the use of social media on the rise, this leads to digitisation. As the digital world provides more immediacy and convenience, there is an ongoing trend of adopting online resources as compared to physical resources.

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One key advantage of publishing free content online is the exposure the publisher gets, especially for beginners publishers. When content producer publish their content for free online, people will be more willing to read or look at what they had posted. If the work is good, people will start recognizing the value they produce to the audience through their content. Making the content free made it more easily accessible for users and creates more awareness for the publisher at the same time.

People only pay attention when the content brings value to them and this lead to the second advantage of free online content  which is reputation. When the content you upload online starts gaining recognition, it will lead to higher chances to appear in search engines which leads to higher traffic to your site. It brings good reputation to the producer himself when his content is useful and free to others.

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However, as many more publishers or producers out there are also seeking out for the same method to uploading their content free online, it made it difficult and challenging for content producer to continue making their work valuable and free to others. Thus producers may have to come out with different type of functions or designs to ensure they have a competitive advantage over the rest. And of course, this comes with a higher cost. Which is a loss and disadvantage for the producers themselves for making their content free.

Photo Credit: DataCharts via Google

This statistics above shows that many people are willing to watch advertisements for watching mobile video and only a few agree to paying for ad-free content. This works the same way for content producers, they can cooperate with advertisers/marketers to allow them to create advertisements on their website so content producers can earn profit and yet still provide free content for users. Marketers can make use of this to advertise about their products/services through the content producer’s website and also leads to higher chances for people to visit their own website as well.

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Majority of the people who participated in the survey shown above are considering to paying for the different types of usage and content on the Internet. I believe sooner or later, there will be a shift in the model of paying for content online, publishers and companies will be implementing paywalls for the content.

In conclusion, marketers should grasp the opportunity of including advertisements for free content websites/producers. Bearing in mind for both content producers and marketers to be collaborating together ethically in delivering and achieving their targets online.

(462 words)


Brown, A. (2012, Novemeber 22). Open access: why academic publishers add value. Retrieved from theguardian:

Covey, N. (2010, February 16). Changing models a global perspective on paying for content online. Retrieved from Nielsen:

Gross, G. (2013, April 19). Survey: Internet uses like targeted ads, free content. Retrieved from Pcworld:

Jackson, J. (2015, July 01). Less than half of UK adults are aware ads fund free content online. Retrieved from theguardian:

Lepitak, S. (2013, April 12). 90% of online content to be held behind paywalls in three years . Retrieved from TheDrum:

Marsh, P. (2014, November 04). The state of paid content: For free, for a fee, or somewhere in between. Retrieved from INMA:

Staff, C. S. (2009, December 17). Internet users don’t want to pay for online content, survey says. Retrieved from Inquisium Blog:

Topic 4: Summary & Comments

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Drawing back to the ethical issue that I have identified, Kai Yuan’s blog post whom also covered about the same ethical issue has mentioned about how being future “marketers” ourselves, we should consider the kind of message we intend to convey to customers. It is important to first know your audience before posting anything, especially when it is going to go public. We wouldn’t want to end up like how 2 of this airlines ended up into.

Chloe’s blog post talked about social media accuracy of anything circulating on social media may not be true even if it is immediate news. Also, she mentioned about how reviews can be falsified. What we see may not always be the truth, and I feel that it really depends on how we choose to evaluate the reliability of the sources. Usually before I made a purchase online, I tend to look at the reviews made by previous customers but I do not use it as my primary source of reliability. It’s best to look for other sources to better verify it, e.g. word of mouth from friends

Jasmine’s post further reiterate on my stand of how freedom of speech on social media has led to issues like cyber bullying and it should not be neglected.

This topic was definitely very insightful and I have learnt several different types of ethical issues be it educational or business usage from my peers. There are so many types of ethical issues that arises from the usage of social media and everyone plays a part to it. It is impossible to completely remove those problems, but people can definitely change their ways of using social media to promote ethical usage and environment.

(284 words)

View my comments at Chloe’s & Jasmine’s post.


Banks, E. (2013, April 21). It’s Time for Truth on Social Media. Retrieved from MashableAsia:

Harpaz, B. (2014, October 21). The Ethics Behind Paying to Remove Negative User Reviews. Retrieved from Skift:

Lucy. (2013, September 4). Social Media – Accuracy vs. Immediacy. Retrieved from Investis:

Wei, I. M. (2014, January 22). A teen’s-eye view of cyber-bullying. Retrieved from Aware:

Topic 4: Social Media Ethics

Freedom of speech on social media is an ethical issue that is currently one of the major concerns. With the rise of different social media platforms, this also results in the rise of multiple identities in order for people to be able to freely post their comments online without the fear of being identified easily.

Freedom of speech – It is the right for an individual to express his/her opinions freely without the censorship or intervention by the government.

Photo Credit: Junonews by Google

There are a lot of other issues that entails with freedom of speech on social media, for example, Cyber-bullying, Racism, Discrimination and more.

Taking a Singapore’s case as an example, Amy Cheong, assistant director from NTUC has posted racism comments towards the Malay community. She was fired due to this and has also sparked off anger among the citizens.

The use of social media is supposed to keep us together and updated of each other lives. But was misused in the different various issues mentioned above which people may not be wary of the consequences that carries in it.

Should freedom of speech be encouraged on social media?

Yes, but only to a certain extent. People should be prohibited from talking about racism, obscenity, defamation and more of such related comments.

From the video itself, most of the people agreed with the censorship policy implemented by Twitter. Personally this is one of the way to create more awareness in people to be more concerned of what they say online.

If people are speaking out more responsibly on social media, there won’t be a need of such policy, therefore I strongly support the quote as shown.

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This issue is applicable towards both educational and business usage.

Schools can play a part by educating and instilling the proper ethical ways of using social media to students. The video shown below provides some tips on how people can be taught of the ethical usage of social media platforms.

Corporate firms can also discuss with their employees about implementing HR policies that are concerned with speaking out on social media. For example, stating that employees do not publicly insult or criticize anyone or anything related to the firm. This can aid employees to understand the importance of speaking out on the social media with ethnicity not only for the firm but towards everyone.

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In conclusion, free speech is one thing, insult is another thing. It is important to make a clear distinction between them. Instead of posting negative comments, people should post more positive comments as this can positively affect individuals’ lives resulting in an ethical society, promoting ethical marketing.

(435 words)


Fagioli, B. (2015, May). Twitter begins heavy-handed censorship . Retrieved from Betanews:

Hausman, A. (2014, December 10). Freedom of speech versus Cyberbullying. Retrieved from Hausman marketing letter:

Hawkins, S. (2012, March 8). How free speech and social media fit together. Retrieved from Social media examiner:

Mertens, M. (2015, April 3). You Can Complain About Work On Facebook — But You Shouldn’t. Retrieved from Refinery29:

Tan, J. (2012, October 8). NTUC fires Assistant Director for racist comments. Retrieved from Yahoo News!:

Weiss, J. (2015, March 3). Why Your Freedom Of Speech Is Not An Excuse For Cyber Bullying. Retrieved from Thought Catalog:

Topic 3: Summary & Comments

This topic has aided me to understand the key importance of why developing an authentic online professional profile is so important in the current digital world and what we can do to stand out from the rest. It’s not something that should be overlook and we should always bear in mind of what is posted on our profiles, knowing that consequences can be undesirable.

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Wei Jie’s blog post has pointed out something that was really useful in building our online professional profile about the practice of “defensive googling”, I feel that this technique is really useful and help prevent wrong identities issues. I wouldn’t want to lose a job opportunity because I was recognized as someone else who shares a similar name as me!

Also, realizing that most of the most frequent mentions for building an online professional profile is definitely LinkedIn, but I believe most of us has also realized the creativity that comes about from blogging as well. Crystal also mentioned that the networks and profiles you uses reveals your connectivity with others. I learnt that the connections you have within your profiles are as important as it also shows the types of people you often mix with and may also depict the type of character you have.

Siew Woon’s blog post traced me back into Topic 2 and had me thinking whether multiple identities is really better over single identity. Having multiple identities may actually override your “authenticity” in having a reliable and honest profile for yourself. This is something I really wish to take note of!

Overall, I believed this topic has definitely taught us a great deal of our online identities and professional profiling of ourselves. I will put this knowledge that I learnt into good use not only for this module but for my future especially when social media platforms are going on an increasing usage rate for different purposes.

(317 words)

View my comments at Crystal’s & Siew Woon’s blogs.


Amato, K. T. (2014, October 15). Vetting job candidates on social media? Retrieved from CGMA Magazine:

Collins, I. (n.d.). 5 Common uses for social networking and the effect on your target audience. Retrieved from Blogussion:

P.Joyce, S. (n.d.). Guide to Defensive Googling. Retrieved from Job Hunt:

Topic 3: Developing your online professional profile

With the digital world evolving, many people across the globe is relying heavily on the use of social media platforms, even I have to admit that I’m a culprit too. Due to this, the use of the web has definitely break through the traditional methods of looking for a job through newspapers or advertisements.

Photo Credit: StaffingStream via Google

Screening of applicants through social media:

Employers look for prospective employees through the use of social media platforms and this led to the importance of having to develop an authentic online professional profile. With regards to single or multiple online identities, it will be effective for individuals to make use of their identities to brand and market themselves and create an online presence for themselves.

Photo Credit: UnderCoverRecruiter via Google

This image and video above has definitely proven a point of how critical it is for us to manage our identities carefully and professionally in order to not lose a good opportunity for a prospective job. That one post, tweet or photo can just ruin everything for good.

So how do we develop an authentic professional profile?

Based on Neil’s article about online profiling, one of the most important step is to Google your own name and see what can be found. You remove any information or content that is inappropriate or that can tarnish your reputation.

Another one key point that was mentioned in the google hangout earlier on, was to keep your usernames used across your different profiles to be consistent and appropriate. You wouldn’t want to be using an email account that says, especially when your email account is usually the first or second point of contact for applying a job.

I strongly encourage to build an online professional profile through the use of LinkedIn where you can establish your profile for job recruitment purposes. Taking into mind that it is best to not include all the abilities and skills you obtained but only mentioning those you’re best at. Another tool that can be use is through blogging, where employers are able to view the way you write and speak out, it acts like a form of portfolio.

To conclude, I feel that the online identities and professional profile we create and manage have to uphold our integrity and professionalism by putting ourselves in the shoes of an employer’s point of view. Of course, what we post have to be honest and reliable information and not of fictitious information we came out ourselves. Through this way, we will then be able to develop an authentic professional profile.

(414 words)


Deering, S. (n.d.). How employers use social media for talent attraction in 2015. Retrieved from Undercover Recruiter:

Harris, L. (2014, March 13). Using social media in your job search. Retrieved from University of Southampton (MOOCS):

How blogging can help you get a job. (2014, October 28). Retrieved from TheEmployable:

How do I build a professional profile? (n.d.). Retrieved from Monster:

How employer use social media to screen applicants. (n.d.). Retrieved from Undercover Recruiter:

Job Hunting: How to promote yourself online. (2013, December 18). Retrieved from BBC:

Matt. (2014, January 8). Curating your online profile. Retrieved from Neil’s Recruitment Co.: