Leveraging on the growth of digitization in the modern society, it is important to integrate what we have learnt from the module to help “future marketers” like us to establish an online professional profile.
Building of my online professional profile
First of all, let’s compare my before and after self-test!
Establishing my LinkedIn Profile
I have created a LinkedIn profile as a start of my online professional profile as I believe LinkedIn is now widely used by many for career development and success. I have also included my previous job experiences, education and skills in my profile to further enhance my professional profile and presence.
Private twitter account
Public account for professional profile usage
Prior to this module, I actually do not have any much of a clear distinctions between my online identities. In support of having multiple online identities, I currently have 2 Twitter accounts for different usage. Moreover, my Facebook and Instagram accounts will be kept private for myself to share about my lifestyle to friends/family while my LinkedIn and WordPress accounts will be for public access for professional profile usage.
Tracing back to the several topics that I have learnt throughout the entire module phase, I have definitely picked up different skills and key points which I can integrate in my online identity and profile.
Through this module, I realized that blogging is a useful tool to portray ourselves and to create in-depth discussions among users online. I will continue to blog in the future by integrating and engaging specific topics that I will be learning from my future modules which I feel will be useful for marketing. This will act like an e-portfolio with traditional resume which will help me in the future where I can display it to my future employers during job interviews.
Other than that, I will be constantly updating my LinkedIn profile to manage my connectivity through channels and the people whom I follow in order to be able to keep my online network updated. With a broader and relevant group of connections, I will then be able to enhance my online self-branding presence and at the same time attract prospective job opportunities.
Consequently, I will always manage and maintain my online identities and profile professionally and ethically. One key aspect is to keep inappropriate content away from my online profile especially on my social media platforms e.g. Facebook and Instagram. Adding on to that, I will also watch what I post on my profiles after what I have learnt from freedom of speech. Of which, I would like to reiterate my stand on having multiple identities to keep a clear distinction between my private lifestyle profile and professional profile.
Overall, this module has taught me a great deal of different skills and knowledge which I can apply to improve my self-branding, online presence and online identities. It was really a very engaging module which I get to help and learn from my peers and professors.
Shin, L. (2014, June 26). How to use LinkedIn: 5 smart steps to career success. Retrieved from Forbes: http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/